Garage sources say Budweiser, Junior’s primary sponsor, has re-signed him to a three-year deal that will pay Dale Earnhardt Inc. $18 million in 2004, $20 million 2005 and $22 million in 2006. That’s a chunk of change, but Budweiser will get some of it back30 percent of a driver’s souvenir sales generally goes to the sponsor.( Sporting News )(5-26-2003) UPDATE: Dale Earnhardt Jr. is apparently ready to sign a new $60 million, three-year contract with Budweiser. But Ty Norris, general manager of Dale Earnhardt Inc., says the $60 million sponsorship figure is incorrect: ‘Don’t believe some of those crazy numbers. We are in negotiations with Budweiser to extend our contract, which is up at the end of 2004. But the numbers are no one else’s business but ours, and it’s unfair to put numbers like that out there.'( Winston Salem Journal )(5-30-2003)
