SEM Products, Inc., celebrating its 50th year of automotive product research, production, manufacturing and distribution, will sponsor the #49 BAM Racing Dodge of driver Ken Schrader in the upcoming NASCAR Winston Cup stock car races at Michigan Speedway and Bristol Motor Speedway. SEM will feature its Color Horizons custom finish paint through the sponsorship, and BAM will showcase a special paint scheme using Color Horizons Flakes and Color Horizon Pearl Pigments in the Aug.23 night race at the .533-mile Bristol track. SEM and the fabricators at BAM are putting together a deal that is going to look incredible under the lights at Bristol, said Schrader. Everybody is always trying to come up with these special night paint schemes. With the ingenuity of SEM and the expertise of our fabricators, this is going to be one that will really show off this race car. SEM Products recently revamped Color Horizons, which create a rainbow of color combinations for almost any look. Color Horizons, which can be applied to metal, aluminum or plastic surfaces, and is available in an array of base and candy concentrates, metal flakes, and pearlescent pigments as well as easy to use aerosols for a showstopping finish. We are very pleased SEM Products and Color Horizons will be on our car for the next two races, said Beth Ann Morgenthau, who owns BAM Racing along with her husband Tony. Having SEM with its history of excellence as a part of BAM Racing means a lot to all of us, she continued. We plan on giving them our best effort for two races, and are excited to see how good our car will look at Bristol when we use Color Horizons.( Williams Company PR )(8-14-2003)
