The New Hampshire 200, the NASCAR Craftsman Truck race held last Saturday at New Hampshire International Speedway and televised live by the Speed Channel, enjoyed a 200% boost in viewership over last year’s truck race held at Texas on the same weekend. The race saw 378,000 households tune in, compared to 202,000 households in 2002 (an 87% increase). This year, an average of 523,000 viewers watched the New Hampshire 200, a 113% increase over the average 245,000 viewers who saw the 2002 Texas race on the same weekend.(Figures compiled by Nielsen Media Research.)(NASCAR.com)(9-20-2003)
