Coors Light will be highlighting their support of St. Jude Childrens Research Hospital this race season with a special paint scheme at Atlanta Motor Speedway. Sterling Marlin, driver of the #40 Coors Light Dodge will display a special pumpkin themed paint scheme at the Georgia 500 at the end of October. Coors Brewing Company has been a national sponsor of the St. Jude Halloween Pin-Up Program since 1994. The program, in which nearly 600 Coors Light distributors and 35,000 Coors Light retail accounts participate, allows patrons to purchase a paper pumpkin cut out with the proceeds donated directly to St. Judes. Through this eight year program, Coors has raised more than $17 million during the month of October to benefit St. Jude Childrens Research Hospital.(Chip Ganassi Racing with Felix Sabates PR)(10-21-2003)
