Express Personnel Services and Reiser Enterprises are pleased to announce the signing of a one-race sponsorship agreement for the October 25th Aarons 312 Busch Series event at the Atlanta Motor Speedway. Under terms of the agreement, Express Personnel will serve as the primary sponsor of the #17 Busch Series entry driven by current Winston Cup points leader, Matt Kenseth. Kenseth has competed in either a full or part-time driving role for Reiser Enterprises on the NASCAR Busch Series circuit since 1997. Over this span, Kenseth and Reiser have combined to produce 14 wins, seven Bud Pole Awards, 62 top-five and 92 top-ten finishes in 142 events. In addition to the one-race agreement with Express Personnel, Kenseth has already competed in 11 of 15 Busch Series events he is slated to run during the 2003 season for his regular Busch Series sponsor, Bayer HealthCare-the makers of Bayer Aspirin, Alka-Seltzer, Alka-Seltzer Plus and Aleve. Through 11 events, Kenseth and his mates at Reiser Enterprises have delivered two wins (California Speedway & Lowes Motor Speedway), six top-five and eight top-ten finishes. Express Personnel Services, which specialize in temporary staffing solutions, is in its first year as a partnering sponsor in the NASCAR Busch Series. With 410 franchise locations nationwide, Express Personnel is easily the largest temporary staffing franchising group in the industry and is seeking to grow its franchises to nearly double that number in five years by activating a strong NASCAR based marketing program. Prior to teaming with Kenseth and Reiser Enterprises for the Atlanta event, the Oklahoma City based company served as a primary sponsor for four Busch Series events earlier this year as well as two full seasons in the NASCAR Craftsman Truck Series on entries driven by Oklahoma City native Lance Norick.(PR)(10-22-2003)
