Domino’s Pizza, the world’s recognized leader in pizza delivery, which became the “Official Pizza of NASCAR” earlier this year, has expanded its involvement in NASCAR and announced a partnership with Dale Earnhardt, Inc. (DEI). Under the agreement, Domino’s will become an associate sponsor of the #15 NAPA Auto Parts Chevrolet driven by Michael Waltrip. The relationship with DEI and Waltrip will allow Domino’s to ramp up its NASCAR-themed advertising and promotions, which began earlier this year. Waltrip will debut his #15 NAPA race car with the Domino’s logo on the right panel, behind the number 15, and the left panel behind the rear tire during a press conference at the Atlanta Motor Speedway. Throughout 2004, the #15 show car will make a cross-country tour and be displayed at 90 Domino’s stores. Other details of the agreement include Waltrip’s participation in Domino’s advertising, online marketing initiatives and promotions. “Partnering with Domino’s will be a fun and exciting ride,” said Michael Waltrip. “In February, days after Domino’s unveiled the commercial featuring my family at a press conference in Daytona, we won the Daytona 500. I’m looking forward to more great wins together.”( Domino’s Pizza Site )(10-24-2003)
