Masterfoods USA, makers of M&MS Chocolate Candies, encouraged its 6,900 associates at 21 corporate sites across the country to etch their way into NASCAR history by signing their names to a decal signifying the Passion shared by everyone involved with the company. Masterfoods USA associates will present this proclamation to their driver of the No. 38 M&Ms Taurus, Elliott Sadler, at Sundays Bass Pro Shops MBNA 500. The #38 Ford will sport a passionate new design with associate signatures adorning the entire car and heart logos on both rear quarter panels. Passion is one of six core principles upon which Masterfoods USA defines its operating structure. Passion Week, a celebration of this key principle, kicks off with the introduction of the newly designed Nascar vehicle. Twenty-two associate incentive winners from sites across the country were chosen to make the trek to Atlanta and share their passion to win with Sadler. Passion is something we all share at Masterfoods, said Roula Kamhawi, President of Chocolate for Masterfoods USA and the unofficial Director of Passion. Its a very personal belief, but we all share the common vision of a passion to win. When looking to reward our associates for employing this principal, we naturally looked to our NASCAR involvement. Elliott and the entire M&Ms Racing Team share the same passion for motorsports that our associates share for making a high quality product. The two groups really do compliment one another because Elliott and all of our associates are great ambassadors for Masterfoods USA. Kamhawi will be on hand as the winners and Elliott Sadler sign the car before it takes the green flag.(Elevation Group PR) see an image of the car on my 2003 Winston Cup Paint Schemes – Cars #’s 24-99 page.(10-25-2003)
