Snickers Marathon is running into the NASCAR family in a unique way as it sponsors NASCAR.com writer Marty Smith as he travels to Ireland to conquer the 26 miles that encompass the Dublin Marathon, but the product is already a distant relative to stock car racing. Masterfoods USA, which produces Snickers Marathon, also produces its sister product and high profile NASCAR sponsor M&Ms Chocolate Candies. M&Ms currently sponsors Elliott Sadler and the #38 RYR Ford Taurus. I decided about a year ago that running a marathon was a challenge that I wanted to conquer, and here I am headed to Dublin to take on the 26 most grueling miles of my life, Smith said. Ive never attempted anything the magnitude of a marathon before, but with a hectic lifestyle and an intense job, Ive had days where I honestly felt like I had logged 52 miles in a day, so I really felt like I could do this. People everywhere are like me and put in a lot of miles in an ordinary day, Smith continued. They dont intend to cover so much groundà it just kind of happens. Snickers Marathon not only helps me in training, it helps me get through a normal day. Snickers Marathon didnt target Smith for a sponsorship, but as an everyday marathoner he was the perfect fit to represent their new product abroad in the 24th Adidas Dublin Marathon in an effort to raise money for the Arthritis Foundation as a member of the “Joints in Motion” training team. Smith follows the NASCAR circuit around week to week translating the day to day happenings into words for 8 million fans that frequent the official website of NASCAR – NASCAR.com. Smiths usual sit-down job is very time consuming and the travel involved is intense. Being on the road for 30 weekends a year means logging hundreds of miles in airport terminals, from parking lots to media centers and chasing driver celebrities for interviews. Though hes never run 26 consecutive miles, there is not doubt he worn out more than one pair of sneakers in his ordinary line of work.(Elevation Group PR)(10-15-2003) UPDATE: hadn’t gotten an update on this, so did some searching and founs that Martin ‘Marty’ Smith finished 3152 [time was 4:19:15] out of 6278 finishers [and over 10,000 entrants – many fell out] at the 24th Adidas Dublin Marathon in Dublin, Ireland. The woman Jayski sponsored, Jamiee Pearce [GEM Store, Dennisville, NJ] was 5124th. The race was won by Onesmus Kilonzo with a time of 2:17:03 – a tad over 11mph.( 24th Adidas Dublin Marathon site )(11-2-2003)
