NASCAR on Monday announced the launch of the NASCAR Performance brand. Targeted to installers and consumers, NASCAR Performance will appear on more than 25 aftermarket brands such as Mobil 1 oil, Goodyear belts and hoses, Moog Chassis parts, Exide batteries and Wix Filters. The brand will serve as a NASCAR “seal of approval” for quality and reliability. NASCAR made the announcement at the annual AAPEX meeting here. NASCAR licenses its mark to automotive aftermarket products to provide a point of difference in a highly competitive retail environment. Surveys show that NASCAR fans are three times more likely to purchase products bearing the NASCAR mark. NASCAR Performance products are available nationwide through installers, dealers and retail outlets. The new brand will be made visible through the NASCAR Performance Network — a marketing program that promotes vehicle maintenance and directs consumers to nearby service facilities. The network, housed on NASCAR.com, features a shop locator service for driving directions, store hours, services and certifications. An ad campaign (TV, print, radio and internet) for the NASCAR Performance Network uses NASCAR crew chiefs such as Greg Zipadelli of Joe Gibbs Racing, Slugger Labbe of Dale Earnhardt Inc., and Ryan Pemberton of MB2 Motorsports.(for full release, see NASCAR.com )(11-3-2003)
