Sharpie values its relationship with Bristol Motor Speedway (BMS) and race fans, so much in fact, the popular brand of permanent markers today announced it has inked a three-year title sponsorship of yet another major event at The Worlds Fastest Half-Mile. The Sharpie Professional 250 is now the March stop for the Busch Grand National Series at BMS and will be headlined by the next generation product from the leader in permanent markers – the Sharpie Professional – a rugged new chisel tip marker that writes on wet and oily surfaces. Sharpie is also the title sponsor of the Sharpie 500 NASCAR Nextel Cup event at BMS, the premiere summer night race. Sharpie recently extended its sponsorship of the August race through 2008. Sharpie is planning the race week’s activities now that will include 40th anniversary festivities, sampling of the new markers, multiple interactive areas, exciting consumer promotions and the return of BMS defending champion Kurt Busch, driver of the No. 97 Sharpie Ford. “We have won three out of the last four times at Bristol,” said Kurt Busch, driver of the No. 97 Sharpie Ford in the Winston Cup series. “I look forward to seeing if another Busch – my brother Kyle – can sign victory lane at the Sharpie Professional 250. Sharpie is such a great sponsor to be aligned with since they truly focus their efforts on the fans.” The Sharpie Professional marker, in stores in December, comes in 1-, 2- and 3-packs (black, blue and red) and starts at a suggested retail price of $2.09. For more information on Sharpie and Sharpie racing, visit Sharpie.com.(Sanford North America PR)(11-11-2003)
