Scnci (pronounced skun-see), the number one hair accessory company, is proud to announce that it has come aboard as primary sponsor of NASCAR Busch Series team HRT Motorsports for the season finale race at the new Homestead Miami Speedway on November 15, 2003. Scnci will sponsor the team’s entry featuring Mexican driver, Carlos Contreras, NASCAR’s first and only Hispanic driver. They join the Citizen Watch Company, an existing team sponsor, in supporting Carlos for this last race of the season at the newly remodeled Speedway. Also making an appearance at the race on behalf of Scnci will be Mexican superstar Pilar Montenegro, an award winning singer and soap opera star, exemplifies Scnci’s belief in supporting extraordinary talents and the Hispanic people. Pilar will not only be at the track for the race, her image will be on the car as well. It marks the first time a Latin Superstar adorns the hood of a NASCAR vehicle. Models will be at the race showing off Scnci hairstyles created by using Scnci’s Style Kit which contains seven new hair tools designed to simplify styling with professional results as well as a step-by-step video and styling book. Representatives from Scnci will also be on hand to distribute samples of the Style Kit and other Scnci hair products. As for Contreras, who will be making his first of many media appearances this Thursday giving pace car rides to members of the press, he is grateful for all the support he has received. “I can’t say enough good things about the people at Scnci for stepping up in support of our team. Neither can my wife. Scnci has given her tons of hair accessories, including their new STYLE product, and I honestly don’t know who is more excited!” He adds, “With Pilar joining us, it brings the right kind of attention to the team, to our sponsor and to what we are trying to accomplish.” The Scnci Style kit costs $29.99 and is available in food, drug and mass retailers nationwide. For more information about associate sponsorships, contact The Goldberg Agency, LLC at tel: 305-717-3327.(HRT Motorsports PR)(11-5-2003)
UPDATE: HRT Motorsports announced that it has agreed to terms with George deBidart of Innovative Motorsports for driver Carlos Contreras to pilot the #48 car for the season finale at the NEW Homestead-Miami Speedway. It will be Carlos’s first ride in the #48 car, and his second race of the season. Commented Contreras after his visit yesterday to Innovative’s facilities in North Carolina, “The car looks great, but it’s no surprise. The 48 runs well week after week. All of us at HRT want to make this another great week for George and Innovative.” Carlos’s primary sponsor for the race will be Scnci, creators of the original “Scrunchie ” hair accessory. On raceday the 48 will be dressed up as the USTYLE by Scnci car, to promote their new USTYLE hair styling kit which offers 25 hairstyles in one box. Joining in for the excitement will be Latin sensation, singer Pilar Montenegro, who will be on hand for the race. Her image will be on the car as well. It was actually Pilar who was responsible for introducing HRT Motorsports to Scnci, who in turn made it possible for Carlos to compete. As if all this wasn’t enough to make it an exciting weekend for Contreras, the English version of his Citizen Watch Eco-Drive commercial will air on the 17th during the Monday Night Football game between the Packers and the Eagles. The Spanish version has been airing since August during Mexican Futbol (soccer) league matches. Contreras’s print ads, in both English and Spanish, have been circulating since early Fall in magazines ranging from Sports Illustrated to People En Espaol.(HRT Motorsports PR)(11-7-2003)
UPDATE 2: Latin Superstar Pilar Montenegro, whose image adorns the hood of the Scnci style # 48, will be on hand at Homestead-Miami Speedway on Saturday November 16th for the NASCAR Busch series race in support of Carlos Contreras as he takes the green flag. Ms. Montenegro arrived at the speedway earlier in the week to a warm greeting from over 40 members of the media, including members of national and international Spanish media. She was there during the Busch series open practice to meet with Contreras and to see her likeness for the first time on the Scnci style 48, sponsored in part by Goulds Pumps and The Citizen Watch Company. s if the thrill of having Ms. Montenegro’s full support was not enough, also on board the Scnci style 48 for Saturday’s race will be the logo of none other than the 2003 MLB World Champion Florida Marlins.(HRT Motorsports PR)(11-13-2003)
