Street & Smith’s SportsBusiness Journal reports this week that the U.S. Army is close to renewing its sponsorship with MB2 Motorsports for the team’s #01 Nextel Cup entry. Columnist Terry Lefton says the Army spent more than $16 million on its NASCAR sponsorship this year but says it generated 79 billion media impressions and 50,000 leads on possible Army enlistments. “That equates to $20 million in advertising we didn’t have to spend, so we’re pretty happy,” Col Thomas Nickerson, director of Strategic Outreach of the U.S. Army Accessions Command, told the weekly publication. Joe Nemechek is scheduled to continue to drive while Jerry Nadeau continues to recuperate from his May accident at Richmond International Raceway.( Winston Cup Scene Daily Newsletter )(11-17-2003)
