Rockwell Automation announced the availability of a unique “Guaranteed Value” NASCAR Busch Series Major Associate Sponsorship opportunity with the #20 Joe Gibbs Racing Chevy. The #20 Chevy is piloted by former Craftsman Truck Series Champion Mike Bliss.
“We believe we have one of the most attractive NASCAR associate sponsorship opportunities available right now, and we’re willing to back it up with a guarantee to deliver the value,” said Jay Lee, Director of Business Communications, Rockwell Automation Power Systems. According to Lee, Rockwell Automation’s contract with Joe Gibbs Racing gives them control of virtually all of the sponsorship space on the #20 Chevy, providing uncommon flexibility in working with associate sponsors. “Since we have the entire car, we can be very creative in sharing the space with our major associate sponsor,” said Lee. “Pretty much anything is possible, from special paint schemes to full primary space for selected races. And, since our program is already fully-funded, we can be very aggressive and flexible with regards to major associate sponsorship pricing.”
The “Guaranteed Value” will be based on total media value, as measured by a leading independent research firm. “Simply put, if we don’t deliver 100% of your sponsorship investment back to you in the form of media value, we’ll refund the difference,” said Lee. “And media value is just part of the story. The opportunity to partner with Joe Gibbs and his team, the relationship-building opportunities at-track, and the ability to build marketing and advertising programs around the sponsorship provide the chance to significantly multiply the return on investment.”
Rockwell Automation’s internal sports marketing team, Matrix, has more than seven years experience developing and managing NASCAR Sponsorship programs, and would be available to assist a major associate sponsor in developing programs to leverage their investment. “Rockwell had more than 5000 customers at track this year, and developed numerous marketing, advertising and training programs around their NASCAR sponsorship,” said Joe Gibbs, Owner of Joe Gibbs Racing. “The Matrix staff handled it all, both for their company and a number of outside clients, and did a great job of involving myself and the Joe Gibbs Racing Team.”(Rockwell Automation PR)(11-26-2003)
