To honor 2003 Winston Cup Champ Matt Kenseth and his #17 Roush Racing teammates for their outstanding year, Smirnoff Ice Triple Black has taken out a full-page color advertisement in USA Today, which will run in its December 4 edition. The ad contains a black background with a large, white #17 in the upper half of the page. The seven is crossed out in red, and a red number sign is next to the No. 1, which reflects Kenseths Winston Cup points finish. The bottom half of the advertisement contains the Smirnoff Ice Triple Black logo with the message: “Congratulations to Matt Kenseth and the No. 17 Roush Racing Team, 2003 Winston Cup champions, from your fans at Smirnoff Ice.” The drivers Ford Taurus racecar is positioned below the message, and the brands responsible driving campaign tagline “Be Smart, Drink Responsibly” is positioned in the bottom left-hand side of the ad. “The Smirnoff Ice Triple Black family is very proud of Matt and the entire No. 17 Roush Racing Team,” said James Stammer, Smirnoff Senior Brand Manager. “It was a fun and exciting championship season, and we were happy to be along for the ride.” Kenseth drove his No. 17 Smirnoff Ice Triple Black car in seven of the Series 36 races this season, promoting the brands responsible drinking program.(Alan Taylor Communications PR)(12-2-2003)
