it appears that the Army National Guard will be going to the #16 Roush Racing Ford and driver Greg Biffle, being the primary associate for several races with the option to be a primary for a few select races. Supposedly Grainger will still be on the car but will spilt it’s primary sponsorship with National Guard. See much more about the ‘Guard rumor’ past news on my #16 Team News and Links page . Also hearing USPS and Subway [Sandwiches – Jarred] could be part of the sponsorhip package.(11-18-2003) UPDATE: been told that Grainger will not sponsor Greg Biffle or the #16 car in 2004.(11-26-2003) UPDATE 2: there will be an announcement concerning Greg Biffle and Roush Racing on Wednesday, Dec 10th about the 2004 season and the #16 team.(12-2-2003) UPDATE 3: A sponsorship deal for the No. 16 Roush Racing Ford and Greg Biffle is expected to be announced soon, with Subway and National Guard splitting the duties.( FoxSports/Sporting News ) AND hearing that Jackson Hewitt Tax Service will be a primary sponsorship for one race and an associate sponsor early in the year.(12-8-2003) UPDATE 4 sponsorhip – lots of info here:: The Army National Guard announces today it will be the primary advertiser on the Roush Racing #16 National Guard/Subway Ford Taurus Team and for rising star Greg Biffle in the NASCAR Nextel Cup Series, with Subway Restaurants as co-primary sponsor. Travelodge hotels and Jackson Hewitt Tax Service, both Cendant Corporation brands, will be associate sponsors. The coalition of sponsors will put forth a focused and ambitious marketing effort behind the sponsorship with local and nationwide advertising, promotions and merchandise programs. The National Guard will advertise in the primary sponsorship position on the #16 Ford Taurus throughout the 2004 season, except during select races where Subway, Travelodge and Jackson Hewitt will be featured in the primary locations. In addition, the National Guard will also unveil two special paint schemes during the season. The Army National Guard (ARNG), a component of The Army, will focus efforts to increase awareness of the Army National Guard and the recruitment of National Guard members. The National Guard will be featured in Subway, Jackson Hewitt and Travelodge Hotel advertising and promotions. Subway Restaurants continues its support of NASCAR by its co-primary sponsorship of Greg Biffle and the #16 Roush Racing Ford Taurus. Subway local and nationwide marketing efforts and promotions will support the sponsorship with direct consumer programs and television ads. The Subway chain will also hold primary sponsorship positioning on the car for select races during the 2004 season. Travelodge Hotels and Jackson Hewitt Tax Services will further support the sponsorship with customized marketing initiatives that will feature special promotions for the NASCAR fan. National programs will be put in place and the NASCAR fan will be able to easily support the series by participating in promotions at each brand’s locations. For more information on the National Guard, visit their website at www.arng.army.mil . For more information on Subway Restaurants, please visit www.subway.com . Reservations and further information are available by visiting www.travelodge.com or calling the toll-free Travelodge number, (800) 578-7878, or the Thriftlodge number, (800) 535-9055. To contact a tax preparer in your area, call 1-800-234-1040 or visit our website at www.jackson Hewitt.com .(see full PR and an image of the car at the Roush Racing site [no need to send me these pics] and see some images of the National Guard Ford at RacingOne ), hearing Jackson Hewitt Tax Service will be the primary sponsor at Daytona in Feb. SEE IMAGES on my #16 Paint Scheme page (12-10-2003)
