Bang Racing announced Line-X will sponsor the #24 Toyota Tundra truck team with driver Travis Kvapil in the NASCAR Craftsman Truck Series for 2004 and beyond. LINE-X is a proven leader of spray-on bed-liners, and we feel their pioneering spirit combined with our innovative approach to marketing and passion to win is a perfect match, said Alex Meshkin, the owner of Bang Racing. We have structured a package that allows LINE-X to participate as the primary sponsor for a large number of races and as an associate sponsor for the remaining races which will give other companies the opportunity to team up with the 2003 NASCAR Craftsman Truck Series Champion, Travis Kvapil.
“What a great opportunity for Line-X, said Claudio Burton, Vice President and founder of Line-X. We’re thrilled to be back in the NASCAR Craftsman Truck Series. And with all four major truck manufacturers competing this year, it’s sure to be a helluva exciting season. We look forward to our partnership with Toyota and are proud to sponsor Bang Racing, the only team consisting of both past and present Craftsman truck series championship drivers.” In addition to partnering with Line-X, team owner Alex Meshkin is also looking forward to unprecedented interaction with Bangs fans. Our integrated marketing vehicle will give our sponsors the competitors edge in marketing and connect them with the fan in a unique way that has not been accomplished in this sport before, Meshkin said. But we are also about winning, and that is one reason we chose the drivers that we did. We intend to be very competitive next season, and we plan to win. Simply put, our goal is to attract fans, attract consumers for our sponsors and offer our fans more racing excitement. Bang Racing is a dynamic race team offering a unique opportunity for sponsors to market their brands in the world of NASCAR motorsports. For further information about the team and sponsorship opportunities, contact [email protected].
Line-X is recognized as the world’s leading spray-on truck bedliner company, with over 400 franchises located across the United States, Canada, Mexico, Asia, Central and South America and Europe. Line-X is ranked as a top 500 franchise opportunity, and the industry leader in quality and customer satisfaction. Specializing in polyurethane, solventless coatings, Line-X applications extend into a wide range of fields, including the automotive, construction, agricultural and military sectors. The Line-X Paxcon was the only coating to pass all US Airforce bomb blast mitigation tests and was subsequently utilized by the United States government as a structural retrofiting for the Pentagon after the 9/11 tragedy. Line-X technology has forever revolutionized the coatings industry and is poised for future success and growth in this area.(BANG Racing PR)(12-16-2003)
