Nextel is scheduled to debut its first television ads promoting its sponsorship of NASCAR’s Nextel Cup during Sunday’s NFL championship games, The New York Times reports. The story says the first spot during the AFC championship on CBS will feature Michael Waltrip “interrupting a football daydream” of Dale Earnhardt Jr. Spending plans for the campaign were not disclosed, but the story says the media portion of Nextel’s title sponsorship agreement is estimated at $30 million a year.(NASCAR Scene Daily Newsletter)(1-16-2004)
