Hendrick Motorsports and Kellogg Company have extended one of stock-car racing’s most enduring relationships, today announcing a multi-year agreement that secures the Michigan-based cereal maker as primary sponsor of the #5 Chevy’s in the NASCAR NEXTEL Cup Series. Back behind the wheel of the Kellogg’s Chevrolets in 2004 will be two-time Cup Series champion Terry Labonte, who also has signed a contract extension with Hendrick Motorsports. Labonte and Kellogg’s debuted with the #5 team in 1994, two years before winning the 1996 NASCAR Winston Cup Series title together. “We’re excited about extending our longstanding relationship with both Kellogg’s and Terry Labonte,” said team owner Rick Hendrick. “This team is capable of great things, so we’re all looking forward to seeing what happens when the season begins next month.” Entering its 15th year as a NASCAR team sponsor, Kellogg’s has been an Official Status Partner with the sanctioning body since 1995 and is the “Official Breakfast Food of NASCAR.”(Hendrick Motorsports PR)(1-22-2004)
