UPDATE: hearing it could be longtime Roush Racing sponsor SKF.(1-30-2004)
UPDATE 2: Roush Racing announced that SKF will continue its sponsorship of Jeff Burton, the #99 team and Roush Racing through 2004. In addition, SKF will expand their sponsorship to be primary sponsor of the #99 Ford for the February Rockingham race and March Atlanta race. “We are certainly excited to have SKF and Chicago Rawhide as part of our team in 2004,” said Burton. “The #99 team is looking forward to carrying the SKF and Chicago Rawhide logo on our car not only for Rockingham and Atlanta but as an associate throughout the year. They have been with us for six years and we are looking forward to another exciting year with them as part of our team.” The announcement of SKF’s sponsorship demonstrates the interest that has been generated among many potential sponsors for Burton and the #99 team for the 2004 season and beyond. Geoff Smith, president of Roush Racing says it’s only a matter of time before the #99 Ford will carry a primary sponsor for the entire year. “SKF helps us continue the positive momentum that is building around Jeff Burton’s program.” Smith continued, “We, in turn, are committed to again helping SKF meet its marketing objectives.”(Roush Racing PR)(2-4-2004)