If #15-Michael Waltrip, last year’s Daytona 500 victor, delivers a repeat win at the DAYTONA 500, Domino’s will give away new Cheesy Domino’s Dots across the country the next day. The PR: Domino’s Pizza is counting on Michael Waltrip, the driver of the #15 NAPA Chevrolet, to deliver a repeat victory at the DAYTONA 500. If Waltrip captures the checkered flag on February 15, Domino’s will give away Cheesy Domino’s Dots to customers across the country on Monday, February 16th [not sure what happens if it gets postponed]. Domino’s is adding 360 degrees of cheesy, zesty, all-around fun to the traditional pizza meal with the introduction of its newest side dish, Cheesy Domino’s Dots. Named after the dots in Domino’s Pizza’s logo, Cheesy Domino’s Dots are small, round balls of zesty, delicious bread, covered with a blend of melted Colby and Monterey Jack cheeses and then sprinkled with Domino’s delicious garlic and Romano cheese seasoning. Cheesy Domino’s Dots are served 12 per order, with a side of marinara sauce to round off the delectable taste. In 2003, Domino’s became the “Official Pizza of NASCAR.” More information on the Company, in English and Spanish, can be found on the web at www.dominos.com.(2-15-2004)
