Jeff Gordon will be among the celebrities featured in a $3 million marketing effort to encourage more Americans to play tennis, this week’s Street & Smith’s SportsBusiness Journal reports. The story says the campaign is being funded by the U.S. Tennis Association and the Tennis Industry Association. Gordon is scheduled to be part of a print advertising campaign that will also feature boxer Roy Jones Jr., television newsman Mike Wallace and actress and model Daisy Fuentes.(NASCAR Scene Daily Newsletter)(3-30-2004)
