Exide Technologies, a global leader in stored electrical energy solutions, will expand its partnership with four teams among NASCAR’s top three divisions. The teams include: the #0 Hass/CNC Racing Chevrolet driven by Ward Burton in the NASCAR Nextel Cup Series; the #17 Reiser Enterprises Ford driven by Matt Kenseth in the NASCAR Busch Series; the #6 Tommy Baldwin Racing Dodge driven by multiple drivers in the NASCAR Busch Series; and the #21 Innovative Motorsports Toyota driven by Hank Parker, Jr. in the NASCAR Craftsman Truck Series. In 2004, Exide will adorn the racing vehicles and transporters of Reiser Enterprises (as well as Kenseth’s uniform), Tommy Baldwin Racing and Innovative Motorsports. In addition, there will be advertising and promotional opportunities with all four teams, which includes Haas/CNC Racing. This season marks the third consecutive year Exide and Tommy Baldwin Racing (TBR) have had an association.(Pro Sports Marketing PR)(4-8-2004)
