Best Western International, Inc., the first-ever Official Hotel of NASCAR, announced today that it has entered into an agreement with Michael Waltrip Racing, Inc. to serve as primary sponsor of the #99 NASCAR Busch Series car for the Basha’s Supermarkets 200. That event is scheduled for Nov. 6, 2004, at Phoenix International Raceway. The World’s Largest Hotel Chain*, Best Western will leverage the partnership in advertising, promotions, merchandise, a show car tour, at-track activities, and additional programs. “This is another step for Best Western in what has already been an exciting association with NASCAR,” said Tom Higgins, president and CEO. “We look forward to working with Michael Waltrip and his organization on this partnership, and cheering for the #99 Best Western Chevrolet to take the checkered flag in our home base of Phoenix.” Best Western is in the first year of a three-year agreement as NASCAR’s Official Hotel, and is also serving as an associate sponsor of Waltrip and the Dale Earnhardt Inc.-owned #15 NAPA Chevrolet on the NASCAR NEXTEL Cup Series. “I am proud to carry the Best Western colors on my NASCAR Busch Series car at the Phoenix race in November,” said Waltrip. “I always look forward to this event and I am ready for the challenge of placing the #99 Best Western car in victory lane. Best Western has shown that NASCAR racing is an extremely important part of their marketing strategy. Now, with their association with Michael Waltrip Racing, I am proud to help expand Best Western’s role in our great sport.” More information on all Best Western / NASCAR activities, including Speed Rewards, a customized frequent guest program designed specifically for race fans, is available at www.bestwestern.com/racing.(Alan Taylor Communications PR), see images of the car on the 2004 Busch Series Paint Scheme Gallery.(4-27-2004)
