BANG RACING announced that Showtime Networks Inc., a leading provider of premium television entertainment, will sponsor BANG RACINGs #24 Tundra team piloted by Travis Kvapil for the UAW/GM Ohio 250 at Mansfield Motorsports Speedway on May 16. We are very pleased to partner with SHOWTIME at the Mansfield race and bring an exciting new feature to NASCAR fans, said Alex Meshkin, CEO and owner of BANG RACING. We will partner with SHOWTIME in the near future for another race later in the season.
SHOWTIME is proud to be a part of BANG RACINGs effort for the race this weekend, said Michel Champagne, Vice President of Marketing for Showtime Networks. This is the networks first involvement with NASCAR, and we believe that the fan base for NASCAR is very compatible with our target audience for our great, original programming such as the hit series DEAD LIKE ME and our upcoming series HUFF. We are very excited about the potential of this newly formed relationship and look forward to experiencing the excitement of the BANG RACING Showtime Networks Toyota Tundra competing in Mansfield.”
This is the first featured sponsor that we will run on the champions truck, said Meshkin. “We have structured our partnership with LINE-X to offer more companies like SHOWTIME the opportunity to be featured as a primary sponsor on the No. 24 Tundra. We feel it is good for the sport, good for the company and good for the team.(BANG Racing PR)(5-16-2004)
