Charity to Cheer – 5 Million Reasons, new commercial:

  • Most NASCAR fans pledge allegiance to a single driver, but during this weekend’s Coca-Cola 600 there will be 5 million reasons for them to pull for up to six drivers to perform well. Should the Gillette Young Guns – Dale Earnhardt, Jr., Jimmie Johnson, Kurt Busch, Matt Kenseth, Ryan Newman and Kevin Harvick – finish the race in the top six spots, and a consumer correctly picks their order of finish at www.gilletteyoungguns.com, they will be entered into a random drawing to collect a grand prize of $5 million dollars. And if there is a consumer winner, Gillette will also donate $5 million to the National Prostate Cancer Coalition (NPCC) as well.
    AND NASCAR cars might have multiple nicks and scrapes after a race, but not the drivers themselves. Look for two new 30-second TV spots to debut during the FOX telecast of this Sunday’s Coca-Cola 600 starring the Gillette Young Guns – Dale Earnhardt, Jr., Jimmie Johnson, Kurt Busch, Matt Kenseth, Ryan Newman and Kevin Harvick – each showing off their clean-shaven mugs to promote the new M3Power razor.(Alan Taylor Communications PR)(5-27-2004)