Bang Racing, a technology focused NASCAR team, announced a joint venture with MemberWorks Incorporated, a leading provider of membership, loyalty and consumer services. Together the companies will launch Nutzz.com’s exclusive, paid “Elite Membership” program in September 2004 which will reward consumers for participation in promotions and commerce activities in NASCAR motorsports and offer members benefits and discounts on products and services. The strategic partnership between Bang Racing and MemberWorks to co-market and target the motorsports consumer fan base with Nutzz.com’S “Elite Membership” will enable MemberWorks to expand and tap into the NASCAR audience. Nutzz.com is the first company specifically designed to provide motorsports sponsors targeted interactions between consumers and brands. Nutzz.com members earn a currency called “NUTZZ” by participating in sponsor promotions, interacting with drivers, entering contests and sweepstakes, playing games and making purchases from a wide variety of merchants. “NUTZZ” currencies are then redeemed in the NUTZZ Auction for free merchandise, electronics, team apparel and more. As part of the agreement, Nutzz.com will sponsor Bang Racing’s NASCAR Craftsman Truck Series Team in the 2004 season and beyond. The sponsorship program includes primary sponsorship on the #24 Tundra driven by Travis Kvapil, the 2003 Craftsman Truck Series Champion.(Bang Racing PR)(8-6-2004)
