Charlotte race sets mark … The SpongeBob SquarePants the Movie 300 last Saturday night on TNT is the highest, most-viewed NASCAR Busch Series fall event in the history of Lowe’s Motor Speedway. Average viewers jumped 50% over the 2002 race (2,149,000), while average households saw a 44% increase (1,562,000) over 2002. Last year’s race was originally scheduled to air on a Saturday afternoon tape-delay, but due to rain, was moved to Saturday morning with no advance promotion. Saturday’s event was won in exciting fashion by Mike Bliss (No. 20 Rockwell Automation Chevrolet), and aired in primetime directly against college football. Figures compiled by Nielsen Media Research.
