Cottman Transmission Systems, LLC, announced today that it has just signed a deal with NASCAR Busch Series race team FitzBradshaw Racing for 2005. Cottman Transmission
repairs, remanufactures, and services automotive transmissions and has 400 franchised locations in 46 states. The sponsorship agreement includes eight races as a primary sponsor and 27 races as an associate sponsor of a new #40 car in the Busch
Series. Cottman will feature FitzBradshaw Racing and Terry Bradshaw, four-time Super Bowl winner with the Pittsburgh Steelers, in its 2005 advertising campaign.
“Our franchisees are very excited to have FitzBradshaw Racing and Terry Bradshaw as key elements of our marketing strategy,” said Todd P. Leff, President and CEO of Cottman. “Mr. Bradshaw brings instant recognition, universal appeal, and free-spirited humor to our brand. And we are proud to have Sterling Marlin behind the wheel of the #40 car for most of our primary sponsorship races. Sterling is a winning driver who stands to bring FitzBradshaw and Cottman great visibility and success.”
At this time, the race schedule includes primary sponsorship at the following races:
March 12, 2005, Las Vegas Motor Speedway
April 22, 2005, Phoenix International Raceway
May 13, 2005, Richmond International Raceway
July 1, 2005, Daytona International Speedway
July 23, 2005, Pikes Peak International Raceway
July 30, 2005, Gateway International Raceway
Sept. 24, 2005, Dover International Speedway
Nov. 5, 2005, Texas Motor Speedway
For more information, visit Cottman’s website at www.cottman.com.(FitzBradshaw Racing PR)(12-21-2004)
