Garnier Fructis and Hendrick Motorsports announced a multi-year agreement featuring Garnier Fructis as a major associate sponsor of the #25 Chevys driven by Brian Vickers in the NASCAR NEXTEL Cup Series. The deal marks the first foray into motor sports by Garnier Fructis, the wildly popular unisex haircare brand owned by L’Oreal USA. In addition to the associate-sponsorship on the #25 GMAC / ditech.com Chevrolets in 2005, the union will be highlighted when Vickers and the #25 car don the trademark bright green Garnier Fructis color scheme in two races — April 17 at Texas Motor Speedway and Aug. 7 at Indianapolis Motor Speedway. Under the associate sponsorship agreement, Vickers will serve as a spokesperson for Garnier Fructis haircare and styling products. His likeness will be featured in print advertising, at point-of-purchase and in-store displays, and throughout public relations campaigns and Internet initiatives.(Hendrick Motorsports PR), more info on Garnier Fructis at garnierfructis.com, image of the scheme on my #25 Team Schemes page.(1-25-2005)
