YARD-MAN by MTD is teaming up with Kevin Harvick Inc. (KHI) and its veteran driver Tony Raines to become one of this season’s primary sponsors in NASCAR’s premier Busch series. YARD-MAN, a leading manufacturer of lawn and garden tractors and walk-behind mowers, will sponsor the car for 10 races, including stops at famed tracks such as Bristol, Michigan and Homestead. To kick-off its entrance into America’s fastest growing sport, YARD-MAN will introduce a new paint scheme at the highly anticipated Busch Series race in Mexico City in conjunction with an array of marketing activities that will captivate race fans nationwide. The trio of marketing activities include: I Can’t Believe Kevin Harvick Is Mowing My Lawn!; Racing Mowers Take Lawn Care to New Heights; and YARD-MAN Garage Houses Tools for Fun.(Edelman PR)(2-10-2005)
