After a highly successful 2004 season, the Gillette Young Guns are kicking the 2005 NASCAR NEXTEL Cup Series into high gear with new sweepstakes and consumer promotions that will give fans and the National Prostate Cancer Coalition (NPCC) the chance to win prizes ranging from $1,000 to $1 million. The Gillette Young Guns – #97-Kurt Busch, #8-Dale Earnhardt, Jr., #29-Kevin Harvick, #48-Jimmie Johnson, #17-Matt Kenseth and #12-Ryan Newman – dominated their inaugural 2004 season, winning over 50 percent of the 36 Cup races. Busch won the 2004 championship, followed by fellow Young Guns Johnson and Earnhardt Jr., who finished second and fifth in the final points standings, respectively. Newman and Kenseth finished in seventh and eighth place, respectively, and Harvick finished 14th overall for the season. Collectively the Young Guns won 22 of the 36 races in 2004, claimed 70 top-fives and 109 top-10 finishes along the way. Gillette will again leverage these drivers and its NASCAR sponsorship with a comprehensive marketing communications program on several levels throughout the 2005 NASCAR NEXTEL Cup season. The program includes consumer promotions and retail events, a national “Watch & Win” consumer sweepstakes, dedicated NASCAR print and broadcasting advertising, licensing, interactive on-line consumer promotions, charitable contributions and hospitality. Consumers can celebrate the beginning of the 2005 NASCAR Nextel Cup season with the Gillette Young Guns $1 Million Watch & Win Sweepstakes. If the year end Chase for the NEXTEL Cup isn’t exciting enough, consumers will have the opportunity to win big by following the Gillette Young Guns over six of the last seven races of the season. By correctly predicting the finishing order of the six Young Guns for each race, fans will automatically be entered into a points race of their own. One lucky fan that wins this unique points race will win a trip for two to the final race of the season at Homestead-Miami and the chance to win up to $1 million. Cnsumers also will be able to register online to predict the highest finishing Gillette Young Gun prior to each of this season’s 36 NASCAR NEXTEL Cup events. Each week, all correct entrants will be automatically entered in a drawing for a $5,000 prize. More info on my Racing Contests page or at www.gilletteyoungguns.com.(Alan Taylor Communications PR)(2-11-2005)
