Fox’s broadcast of Sunday’s Telcel Motorola Mexico 200 Busch Series race drew a 3.4 overnight rating from Nielsen Media Research and a 7 share, today’s Sports Business Daily reports. The race trailed the ratings for NBC’s coverage of Sunday’s final round of the PGA Tour’s Doral event (5.9) and CBS’s broadcast of Sunday’s basketball game between Duke and the University of North Carolina (3.9) among weekend sports events. While the 3.4 rating is less than half of the 7.9 Fox drew for the Feb. 27 Nextel Cup race at California Speedway, it ties the final rating for the Busch Series’ season-opening race Feb. 19 at Daytona International Speedway.(NASCAR Scene Daily Newsletter)(3-7-2005)
UPDATE: Final Nielsen Media Research numbers show that Fox’s broadcast of last Sunday’s Telcel Motorola Mexico 200 Busch Series race drew a 3.5 rating and an 8 market share, today’s Sports Business Daily reports. The final rating was up 2.9 percent over the 3.4 overnight rating from the nation’s largest market. The rating was also 2.9 percent higher than the 3.4 final rating for Fox’s broadcast of the season-opening Busch Series race at Daytona International Speedway. However, it was still less than half of the 7.9 Fox drew for the most recent Nextel Cup race, the Feb. 27 Auto Club 500 at California Speedway.(NASCAR Scene Daily Newsletter)(3-11-2005)
