Jayski's NASCAR Archives

Fruit of the Loom Debuts at Bristol:

The April 3 Food City 500 will mark the debut of Fruit of the Loom as a NASCAR NEXTEL Cup Series sponsor. It’s the first of 10 races this season in which the world-renowned apparel company will be featured on Robby Gordon’s #7 Chevrolet Monte Carlo. Fruit of the Loom sponsored Gordon’s Busch Series effort in 2004, a pairing that yielded a victory at Richmond and nine other top-10 finishes to lay a strong foundation for their ascent into the NEXTEL Cup arena.(Robby Gordon site)(3-30-2005)