Jayski's NASCAR Archives

The Force will be with Sadler and Jarrett at Phoenix:

Storm troopers, a wookiee, Darth Vader and the Yellow M&M’S Brand Character M-Vader are all potential sights at Phoenix International Raceway (PIR) on April 23, 2005. Add NASCAR Nextel Cup drivers and teammates Elliott Sadler and Dale Jarrett and the Star Wars Chocolate M-Pire is complete. This fun collaboration of characters is part a promotion between Masterfoods USA and the Lucasfilm for the May 19 release of Star Wars: Episode III Revenge of the Sith. Masterfoods USA is debuting limited edition Dark Chocolate M&M’S in celebration of the year’s most anticipated theatrical release.
M&M’S and UPS are uniting under the banner of the Star Wars Chocolate M-Pire but are separated by dark Darth and light Jedi sides. Supporting characters include Sadler’s ‘Darth Side’ team members and a specially designed #38 Dark Chocolate M&M’S Ford Taurus. UPS driver Jarrett and crew will channel the positive power of the Force through the efforts of the #88 UPS/Milk Chocolate M&M’S Ford Taurus representing the Jedi. Some of the popular M&M’S Characters are for the first time joining Jarrett on the #88 UPS/Milk Chocolate M&M’S Ford Taurus including Sadler’s personal favorite, Green. Action Performance Companies, the leader in licensed motorsports retail, is the official supplier of Star Wars themed NASCAR merchandise.(Action Performance/M&M’s Racing/Evelvation Group), see images of the schemes on my #38 Team Schemes page and #88 Team Schemes page.(4-5-2005)