Richard Childress Racing (RCR) has teamed up with Beneficial in a multi-year associate sponsorship agreement for two of its NASCAR Cup Series teams. Beneficial will sponsor and have decal space on the “B” posts of the #29 GM Goodwrench Chevrolet of driver Kevin Harvick and the lower rear quarter panels of the #31 Cingular Wireless Chevrolet of driver Jeff Burton. It will also be the primary sponsor of the #31 Chevrolet for the June event at Michigan International Speedway. Finally, Beneficial will have status with the racing organization as the “Official Consumer Lending Company of RCR.” More info on Beneficial at beneficial.com.(RCR PR)(2-24-2005)
IMAGE: see an image of the scheme on my #31 Team Schemes page.(4-12-2005)
