This June, Snap-on will recognize racing legend Rusty Wallace’s “Last Call” with a special paint scheme salute on his #2 Dodge Charger. The paint scheme will be unveiled in the June 26 NEXTEL Cup Series Dodge/Save Mart 350 at Infineon Raceway in Sonoma, Calif. The scheme prominently features the familiar Snap-on red logo on the hood with the Miller Lite logo and a special Snap-on 85th anniversary logo on the rear quarter panels. The recognition, in collaboration with Penske Racing South and primary sponsor Miller Brewing Company, continues Snap-on Tools Company’s sponsorship of Rusty Wallace’s #2 Dodge, a relationship that began in 2000. “Rusty’s ‘Last Call’ represents the end of a racing era. During the last 24 years, Rusty has developed a skill for racing and a fan base unlike any other in NASCAR,” said Carl Johanson, Snap-on Tools motorsports marketing manager. “Celebrating together with Penske Racing South, Snap-on couldn’t be happier to commemorate Rusty’s storied career alongside Miller Brewing Company.” Beyond the special paint scheme, Snap-on Tools will feature special promotions and products throughout 2005 honoring Wallace’s successful career on and off the track. (Ogilvy PR Worldwide), see an image of the scheme on my #2 Team Schemes page.(4-20-2005)
