As the stock car Series heads West again for the first of two races in Phoenix, Cingular Wireless has again taken the lead in meeting the enhanced communications needs of customers attending this weekend’s big race and spreading the excitement of stock car racing to its fans at Cingular stores. Cingular Wireless announced the activation of two “Cell sites On Wheels,” known as “COWs”, in the Phoenix market. Cingular is raising the bar in network quality by anticipating the sheer volume of calls from fans at the race. COWs are self-contained portable cell sites that can quickly and easily be brought to a specific location to boost network capacity or restore communications following an emergency situation. Cingular has several COWs available for use at special events where large crowds can put unusual strain on existing wireless facilities or for use in emergency service situations. Leading up to the race on April 23, the Richard Childress Racing #31 Cingular Wireless Chevrolet driven by NASCAR driver Jeff Burton is embarking upon a six-store tour between April 20 and 22 at Cingular retail locations in the greater Phoenix area. The show car tour is highlighted by a gift-with-purchase promotion offering service activation incentives, such as a free DVD player or MP3 player (two-year service agreement required).(Career Sports & Entertainment)(4-21-2005)
AND Nextel has been bringing COWs to every event since we began as title sponsor of the NASCAR NEXTEL Cup Series. “NasCOWs: Nextel brings to every NASCAR NEXTEL Cup event NasCOWS and SuperCOWS, the unique cell-on-wheels technology used to enhance cellular coverage at track each week. Equivalent to 15 cell towers, the NasCOWS enabled Nextel customers to use Nextel voice and data services more than 50 million times at track in 2004.(Nextel Communications)(4-21-2005)
