GlaxoSmithKline, Roche, and Joe Gibbs Racing, plan to help raise awareness of Boniva(ibandronate sodium), a new medicine for the treatment of postmenopausal osteoporosis. Boniva will be the primary sponsor for the #18 Chevrolet driven by Bobby Labonte at the Chevy American Revolution 400 May 14 at Richmond International Raceway. In addition to the Richmond race, which is during Osteoporosis Awareness Month, Labonte will drive a Boniva-sponsored car at a second race later this summer. The sponsorship comes in the wake of the Surgeon General’sReport elevating osteoporosis to a major public health threat on par with smoking and obesity.(Camp and Associates/Joe Gibbs Racing)(5-6-2005)
