Domino’s Pizza, the Official Pizza of NASCAR, announced it will extend its partnership with the NASCAR. “We continue to be a proud sponsor of NASCAR, and feel our brand has been enhanced by this partnership,” says David A. Brandon, chairman and CEO of Domino’s Pizza. “As the number one choice for pizza among NASCAR fans, we feel we have been rewarded for our connection to this exciting sport.” By focusing its marketing and advertising efforts on promoting Race Day is Domino’s Pizza Day, Domino’s has increased sales consistently across the country on race days by promoting the Race Day 555 Deal. When NASCAR fans are preparing to watch a race, ordering pizza from Domino’s is becoming part of their race day ritual. The road ahead is promising. Domino’s Pizza is the title sponsor of the upcoming Domino’s Pizza 250 NASCAR Busch Series race on August 20 at Michigan International Speedway, and the primary sponsor of driver Michael Waltrip’s #99 Domino’s Pizza car [for that race].(Dominos.com)(8-11-2005)
