WIX Filters has announced that it will extend its associate sponsorship of Joe Gibbs Racing through 2007, taking the mutually beneficial relationship into its 15th year of NASCAR competition. The Joe Gibbs Racing associate sponsorship is the cornerstone of WIX Filters’ involvement in NASCAR – more teams use WIX Filters than any other filter, making WIX the #1 filter in NASCAR – and the filter manufacturer leverages its relationship with JGR in marketing communications efforts. Joe Gibbs Racing’s NEXTEL Cup #18 car, driven by Bobby Labonte, and its #20 car, driven by Tony Stewart, offer powerful visuals and voices in WIX Filters advertising; WIX uses its track-side research in its public relations efforts; and customers benefit from at-track events, racing-related promotions and the assurance that thanks to teams like Joe Gibbs Racing, the filter they are buying has succeeded on the toughest testing ground around. In addition, Labonte and Joe Gibbs Racing President J.D. Gibbs will make personal appearances on behalf of WIX Filters – a benefit that WIX shares with its customers, giving them a chance to bring a taste of NASCAR to their own events. WIX has been a partner with Joe Gibbs Racing since 1993, just two years after Gibbs launched the race shop, and have continued a strong partnership ever since. Since 1939, WIX Filters has been an innovator in filtration products. WIX also has the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more info on WIX Filters’ go to wixfilters.com.(PR)(9-13-2005)
