In September, Serta Mattress Company joined forces with the Susan G. Komen Breast Cancer Foundation to form a national partnership: Counting Sheep For The Cure. As part of this initiative, Serta donated $290,000 to fight breast cancer and is offering limited edition pink mattress sets for the rest of the year. In honor of this partnership, NASCAR Busch Series driver Brent Sherman’s #10-Serta Ford will sport a special Counting Sheep for the Cure paint scheme in Friday’s race at Lowe’s Motor Speedway. Instead of the traditional silver Serta scheme, Sherman’s #10 car has been painted pink and will feature the Komen Foundation’s logo and the “Collector’s Edition” pink Counting Sheep. In support of National Breast Cancer Awareness Month, Serta has designed a limited edition line of pink mattress sets decorated with For The Cure ribbons in the upholstery. With any Perfect Sleeper mattress (pink or otherwise), purchasers will get a free Collectors Edition pink Counting Sheep. The program started in September and will continue through Dec. 31. For more information about breast health or breast cancer, visit the Foundations award-winning Web site at www.komen.org or call the Foundations National Toll-Free Breast Care Helpline at 1.800 IM AWARE® (1.800.462.9273)(Performance PR Plus)(10-14-2005)
