The streak continues. For the 21st consecutive season, the primary team sponsor of the NASCAR Cup Series champion (The Home Depot/Tony Stewart) did not earn the most in-broadcast exposure value for the season. The 2005 team sponsor top-five ranked as follows: Budweiser ($149.0 million), Lowe’s ($140.2 million), The Home Depot ($125.0 million), NAPA Auto Parts ($105.5 million) and DuPont ($84.7 million). The hood of a NASCAR Nextel Cup Series car is some of the most valuable real estate in all of sports. The following is the top-3 of the top hoods in terms of generating on-screen time during the race telecasts: 1) Lowe’s/#48-Johnson, 7:16:32; 22.0%; 2) DuPont/#24-Gordon, 5:40:24 (exposure time), 28.3% (% of Brand’s Exp); 3) The Home Depot/#20-Stewart, 5:39:27; 19.7%.(Joyce Julius PR)(12-23-2005)
