Richard Childress Racing will continue selling Kyle Busch merchandise next year through an agreement with Busch’s family, according to team CMO Jennifer White, as the sides work to maintain the legacy of the late NASCAR legend.
“We want to make sure we maintain his legacy out there and make sure we are working very closely with (Busch’s widow) Samantha and the team over there to see what that looks like for next year, so that he is still available and visible to the fans,” White told SBJ.
According to people familiar with the matter, Busch ranks fourth in trackside merchandise sales as the 2026 concludes after drivers like Chase Elliott and Kyle Larson.