AAA Mid-Atlantic is proud to announce its title sponsorship of the Truck Series race at Dover International Speedway on Friday, June 2, 2006. The race will be called the AAA Insurance 200. The multi-year deal was signed late last week. “Auto racing is the fastest growing spectator sport in the country and so many AAA members are avid fans, so this sponsorship is a natural fit for us,” said Spencer M. Roman, COO and Executive Vice President of the AAA Mid-Atlantic Insurance Group. AAA Insurance decided to seize the opportunity to capitalize on AAA’s recent re-entry into NASCAR sponsorship by adding the insurance group to a title sponsorship race. AAA intends to use its motorsports sponsorships as one way to reach young drivers with safety information. No one is more aware of the need to drive with care and skill than a professional race car driver. AAA believes motorsports can be an excellent venue for delivering important safety information to the driving public.(Dover Motorsports PR)(3-9-2006)
