Snap-on announced they have extended their sponsorship commitment with Dale Earnhardt, Inc. With this multi-year contract renewal, Snap-on will serve as an associate sponsor to DEI. “Snap-on has played an important role in our team’s success through the years,” said Teresa Earnhardt, president and CEO of Dale Earnhardt, Inc. “This long-term renewal reaffirms the strong relationship that Snap-on and DEI enjoy. We look forward to our continued partnership with Snap-on and its quality tools.”
“Snap-on Tools has been a part of the DEI family since my father began racing,” said Dale Earnhardt, Jr. “Their products have been in our shops for decades and we rely on them to help us win races. They’ve been a solid partner through the years, and it’s great we can continue working with them well into the future.” DEI is currently comprised of four teams – the #1 Bass Pro Shops, #8 Budweiser and the #15 Menard’s Chevy teams which compete in the NASCAR Nextel Cup Series. They also field the #11 Menard’s Chevy in the NASCAR Busch Series. Snap-on franchisees build relationships and distribute products directly to technicians via the Snap-on van, which has remained an icon for the company since the mid 1940s. In addition, products are sold directly to consumers via snapon.com.(Ogilvy PR)(3-9-2006)
