“American Idol” Bo Bice and his band, Sugarland Money, paid a visit to Dale Earnhardt, Inc. on Tuesday afternoon to check out where their favorite race team builds the cars for their favorite drivers. They were en route to a gig in Spartanburg, SC on Wednesday night. Having just left Columbia, SC earlier in the day with Charlotte radio interviews on tap for Wednesday morning, Bice and his band realized DEI in Mooresville was a doable stop on the way. They pulled up in their tour bus and took a behind-the-scenes view of our facility. Joining in the tour was Taylor Earnhardt, herself. She and Bice had their picture taken by a #8 car with a large photo of her dad, Dale, in the background. She offered interesting insights about the buildings and different aspects of DEI. During his tour, Bice was easily recognized by most of the employees. He gladly stopped, talked to everyone, posed for pictures and signed autographs. Even some fans who were outside the large glass doors of the Interior Showroom recognized Bice and got his attention. During his tour, Bice and the band stopped into the #8 Budweiser shop. There, Brian Cram (Shop Foreman) talked to them in more depth about race cars, how much they weigh and how many cars the team works on at one time. He even put Bice in the primary car for the upcoming Martinsville Speedway.(DEI PR)(3-23-2006)
