Jim Beam bourbon announced the launch of its 2006 Public Service Announcement (PSA) to raise awareness of the company’s drink smart social responsibility platform. Through drink smart, the company reminds consumers of the basic principles for making responsible decisions concerning alcohol: 1) if you’re under 21, don’t drink; 2) if you’re of legal purchase age and choose to drink, do so in moderation; 3) and never drive drunk. The television PSA, featuring NASCAR Nextel Cup driver and owner Robby Gordon of Robby Gordon Motorsports and Indy Racing League (IRL) driver and co-owner Michael Andretti of Andretti Green Racing, reinforces the drink smart messages and the importance of making smart decisions about alcohol. Using a victory lane backdrop, both Gordon and Andretti reinforce the Jim Beam drink smart messages of making smart choices “on and off the track.”
“As professional racecar drivers and team owners, Michael and I are in a great position to encourage fans to make the right decisions when it comes to consuming alcohol responsibly,” said Gordon. “We’re very committed to helping spread the drink smart messages.” For more information on drink smart, please visit www.drinksmart.com. Jim Beam is a primary sponsor of the #7 Chevy driven by team owner Robby Gordon of Robby Gordon Motorsports for a designated number of races in the 2006 NASCAR Nextel Cup Series season. Jim Beam is an associate sponsor for an additional number of races. In addition to the Jim Beam logo, the company’s drink smart logo is displayed on the car and Gordon’s firesuit to communicate the importance of responsible drinking.(Jim Beam PR)(4-2-2006)
