Budweiser honors the Earnhardt familys three generations of NASCAR success this Fathers Day with a NASCAR History ad showcasing imagery representing more than 50 years of the familys racing legacy and Budweisers long-time support for auto racing. The 60-second ad will debut Friday on Budweiser.com, and will premiere on national television during Sundays broadcast of the 3M Performance 400 from Michigan International Speedway at 1pm/et on FOX. The spot melds black and white images of six-time NASCAR Sportsman Series champion Ralph Earnhardt racing a cream-colored 1955 Chevrolet, followed by the contrasting black #3 Goodwrench car of The Intimidator, Dale Earnhardt, a seven-time NASCAR series champion. Finally, the ad brings into the fold the #8 Budweiser car driven by NASCARs only third generation champion, Dale Earnhardt Jr., seamlessly relating how the Earnhardts, NASCAR and Budweiser have come a long way together over the past 50 years. In addition to the legacy ad, Dale Earnhardt Inc., Dale Jr. and Budweiser will honor Ralph and Dale with a commemorative Fathers Day paint scheme for the #8 Budweiser car. The predominantly cream-colored paint scheme is based upon the #8 cars driven by Ralph and Dale during their NASCAR careers, while the Budweiser bow-tie logos are vintage 1974 marks commemorating Dales NASCAR debut and the year Dale Jr. was born. The car is the second DEI paint scheme this season to honor the legacy of a member of the Earnhardt family. Previously, Dale Jr. raced a black and silver #8 Budweiser car at Talladega on April 30 to celebrate his late fathers induction into the International Motorsports Hall of Fame.(Budweiser/fingerprint inc PR)(6-16-2006)
