Once the green flag drops at the Daytona Beach stock car race on July 1, Russell Tillson will be in the stands cheering for Jeff Burton and the #31 Cingular Wireless Chevy harder than anyone else. That’s because when Burton wins, he wins. Even if Burton doesn’t win, Tillson still wins. Thanks to a unique promotion by Cingular, Tillson is guaranteed of winning the same amount of money that Burton earns during the race, no matter where he finishes in the 43-car field. Tillson was randomly selected for the opportunity to “Win Jeff Burton’s Pay-Day” from more than one million entries submitted between February and June. The sweepstakes was part of Cingular’s Virtual Crew Chief program that aired during race telecasts on FOX and FX this year, prompting viewers to answer race-specific questions via wireless text messaging or online at foxsports.com, with the results revealed on-air during the race broadcast. Information about the sweepstakes was provided on Cingular31.com. As part of the grand prize, Tillson will get to travel to his first ever Daytona Beach race and root for the bright orange Cingular Chevy at one of motorsports’ most famous tracks. Regardless of how Burton performs, Tillson is guaranteed an attractive payout. During last year’s race, payouts ranged from $368,261 for the winner down to $80,725.(Career Sports & Entertainment/Cingular PR)(6-28-2006)
