Dale Jarrett and the #88 UPS Racing Team will race its first special paint scheme of the 2006 Nextel Cup Series season on behalf of sponsor UPS, who will be rolling out the #88 UPS Freight Ford Fusion for Saturday night’s Chevy Rock & Roll 400 event in Richmond. In an effort to expand its service portfolio by offering a variety of less-than-truckload (LTL) and truckload services (TL) for customers in North America, UPS acquired Overnite Transportation Company in 2005, which immediately positioned UPS as a top LTL carrier in the United States. “This is probably one of the best examples of UPS utilizing this sponsorship to promote the different businesses in which they’re involved,” said Dale Jarrett, driver of the UPS Ford. “They have always done the best job of using this race program to create brand awareness.” To celebrate the occasion, Jarrett will make an appearance at the UPS Freight headquarters on Wednesday, September 6th. Jarrett will assist UPS Freight employees in kicking off this year’s United Way campaign.(UPS PR), see a image of the scheme on the #88 Team Schemes page.(9-6-2006)
